Cookie Policy

How we use cookies and similar technologies on our website.

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About Cookies

This Cookie Policy explains how Wizard Application Software Solutions Ltd uses cookies and similar technologies to recognise you when you visit our website and use our services. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Wizard Application Software Solutions Ltd) are called 'first-party cookies'. Cookies set by parties other than the website owner are called 'third-party cookies'. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

2. Why Do We Use Cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our website to operate, and we refer to these as 'essential' or 'strictly necessary' cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for analytics and other purposes.

3. Types of Cookies We Use

Essential Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our website functions.

  • Session cookies: Maintain your login session and security tokens
  • CSRF tokens: Protect against cross-site request forgery attacks
  • User preferences: Remember your language and locale settings

Analytics

We use Google Analytics 4, a web analytics service provided by Google, to understand how visitors use our marketing website so we can improve it. It helps us measure which pages are viewed, how visitors reach the site, and which content is most useful.

Analytics cookies are only set after you accept them. We use Google Consent Mode, so no analytics cookies are stored and no analytics data is collected until you consent through our cookie banner. You can change or withdraw your consent at any time using the “Cookie settings” link in the footer. Data collected may be transferred to and stored by Google; see Google’s Privacy Policy for details.

Form Spam Protection

Public forms (contact, registration, feature requests) are protected by a first-party anti-spam check that runs on our infrastructure: an invisible honeypot field, a server-signed timestamp, and per-IP rate limiting. We do not use Google reCAPTCHA, Cloudflare Turnstile, or any third-party CAPTCHA on this website.

Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages.

Marketing

When you accept marketing cookies, we use Google Ads and Google Analytics advertising features to measure the effectiveness of our advertising — for example, whether a visit from an ad led to a free-trial signup — and, where applicable, to support remarketing. These cookies are set only after you accept them and can be withdrawn at any time via “Cookie settings” in the footer.

Separately from the cookies above, when you arrive on our site from one of our adverts, the advertising network adds a click reference to the link (for Google Ads this is the gclid parameter). We store this reference in a first-party cookie, wizard_click_id, for 90 days. It is used for one purpose only: if you go on to create an account, we report that signup back to the advertising network so we know which adverts work. It is not used to track your browsing and is never shared for any other purpose. It is set on the basis of our legitimate interest in measuring our own advertising; see our Privacy Policy, section 8.7, for details.

4. How Can You Control Cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie consent banner.

You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.

Browser Settings

Most web browsers allow you to control cookies through their settings. Here are links to the cookie settings for popular browsers:

The following table lists the cookies used on our website:

Cookie Name Purpose Duration Type
_session Maintains user session and authentication Session Essential
csrf_token Security - prevents cross-site request forgery Session Essential
locale Remembers your language preference 1 year Functional
cookie_consent Remembers your cookie consent preferences 1 year Essential
wa_workspaces Remembers which workspaces you've signed into, so they can be offered as a quick selector on the sign-in page. Stores workspace names only — no personal data. 1 year Functional
_ga Google Analytics — distinguishes unique visitors. Set only after you accept analytics cookies. 2 years Analytics
_ga_L73T5V9CFD Google Analytics — maintains session state for our measurement property. Set only after you accept analytics cookies. 2 years Analytics
_gcl_au Google Ads — measures ad conversions such as free-trial signups. Set only after you accept marketing cookies. 90 days Marketing
_gcl_aw Google Ads: stores the ad click reference so a later signup can be attributed to the advert. Set only after you accept marketing cookies. 90 days Marketing
wizard_click_id First-party copy of the ad click reference from the link you arrived on. Used only to attribute a signup to the advert that led to it. 90 days Marketing
_wzv Wizard Application lead enrichment: a random visitor reference that lets us see which companies visit our site, so our sales team can follow up. Set only after you accept marketing cookies. 30 days Marketing

6. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

7. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us:

Your Privacy Matters

We are committed to protecting your privacy and being transparent about how we collect and use data. For more information about how we handle your personal data, please read our Privacy Policy.

Last updated: 17 October 2026
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