Most people who visit your website never fill in a form. Website Visitors shows which companies are looking at your site, which pages they read and when, so your sales team can follow up while the interest is fresh.
Visits are identified by company from the network they come from. Individual people are not identified.
Before you start
Website Visitors is on the Professional and Enterprise plans and needs the Sales module switched on.
Set up tracking
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Open the settings
Open Sales, choose Website Visitors and open its settings.
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Switch tracking on
Turn tracking on. You can switch it off here at any time without removing anything from your website.
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List your website addresses
Add each domain the snippet will run on, such as yourbusiness.co.uk. Visits from anywhere else are ignored, and nothing is recorded until at least one domain is listed.
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Add the snippet to your site
Copy the script and paste it into the head of every page of your website, or ask whoever looks after your site to. It loads in the background without slowing pages down, and respects visitors who have turned on Do Not Track.
See who is visiting
Identified company visits appear in Website Visitors, with the company, the first page they landed on, how many pages they viewed and when they were last seen. Open a visit to see every page they looked at, where they came from and when.
Turn a visit into a lead
When a company looks interested, for example it has read your pricing page twice this week, select Convert to Lead. A lead is created with what we know about the company, ready to assign and follow up. See add leads and track deals.
Tell people. Mention website analytics in your privacy notice, and keep your cookie and privacy information up to date.
If you ever think your snippet has been copied onto a site that is not yours, rotate the token in the settings and update the snippet on your website.