Pipedrive is a sales CRM built around a visual pipeline, and it is popular with small sales teams for how quickly it gets deals moving. Wizard Application includes a sales CRM too, and carries a won deal on into the project, the hours, the invoice and the people who deliver it.
If you are choosing between them, this guide sets out how they compare, where each one is strong, and which kind of business each suits best.
At a glance
| Wizard Application | Pipedrive | |
|---|---|---|
| Sales pipeline | A lead pipeline with custom statuses and lead source tracking | The core product, a visual drag-and-drop pipeline |
| Email marketing | Not our focus | The Campaigns add-on |
| Work after the sale | Full project management with sprints, Kanban boards, Gantt charts and time tracking | Projects on its Premium and higher plans |
| Invoicing | Included, with orders and invoices raised from the CRM | Through integrations such as QuickBooks |
| HR and hiring | HR and a recruitment ATS included | Not part of Pipedrive |
Where Pipedrive is strong
Pipedrive is focused on one thing and does it well. Its pipeline view makes it obvious where every deal stands and what to do next, it is quick to set up, and add-ons extend it into email campaigns and simple post-sale projects. For teams whose work is mainly selling, it is a natural fit.
Where Wizard Application is different
- From sale to delivery. A won lead in the sales CRM becomes a customer, the work becomes a project, and the project is timed and billed without leaving the platform.
- Invoicing built in. Orders and invoices are raised from the customer record, with no accounting integration needed to send the bill.
- Real project management. Delivery gets sprints, Kanban boards, Gantt charts and time tracking, not a light add-on.
- People as well as customers. HR and a recruitment ATS live in the same workspace.
- We move you across. Our migration team maps your contacts, organisations and deals into the CRM, and you check everything on a staging link before you switch.
Which should you choose
Pipedrive may suit you better if selling is the heart of your business, you want a focused sales tool, and delivery and billing already run well elsewhere.
Wizard Application may suit you better if you sell services or projects that your team then delivers, and you want the customer, the work and the invoice in one place.
Moving from Pipedrive
If you decide to switch, our migration service starts with a free assessment. We map your data, give you a private staging link to check everything, and you keep working in Pipedrive until you are ready, so there is no downtime.
When you are ready to compare the two properly, see our plans or request a free migration assessment.
Related reading
Pipedrive is a trademark of Pipedrive OÜ. Details about Pipedrive were correct at the time of writing (September 2026), based on its public website and knowledge base, and may have changed since. Product names and logos are used only to identify the products being compared, and do not imply any endorsement or partnership.