Wix is one of the most popular website builders, with thousands of templates, a free plan, an AI site builder and business tools for selling, bookings and blogging. Wizard Application includes a website builder too, but your website runs on the same platform as your sales, recruitment, projects and help desk, so every order, applicant and enquiry lands in the right place.
If you are choosing between them, this guide sets out how they compare, where each one is strong, and which kind of business each suits best.
At a glance
| Wizard Application | Wix | |
|---|---|---|
| Price | A website costs £25 a month on any plan, including the free Starter plan, billed from your wallet | A free plan with Wix branding. Premium plans are Light, Core, Business and Business Elite, billed yearly. Wix lists prices in US dollars from $17 to $159 a month, and they vary by location. |
| Online store | Products with options and stock, digital downloads, shipping and tax by country, discount codes, customer accounts and order emails. Every order lands in Sales. | Core, Business and Business Elite accept payments, with ecommerce tools that grow with each plan. Light cannot take payments. |
| Building | A drag and drop canvas with a section library, edit in place, desktop, tablet and mobile views, version history and scheduled publishing | Over 2,000 templates and a drag and drop editor with design freedom |
| AI | Wizard AI drafts whole pages, menus, SEO titles and legal pages, rewrites any block, and answers visitors in an AI live chat | Creates a site from a single prompt, alongside the drag and drop editor |
| Bookings | Not on the website yet | Scheduling and services on Core and above |
| Domain | Buy a domain as you sign up or from Domains, registered in your name, or connect one you own. SSL and a global CDN included. Sites go public on your own domain only, with a private preview until then. | Connect a domain you own, or a free domain voucher for one year with most yearly premium plans |
| Beyond the website | Jobs from Recruitment, forms into your CRM, plus projects, help desk, HR, chat and invoicing in the same workspace | Business tools for selling, bookings, blogging and marketing, plus apps from the Wix App Market |
Where Wix is strong
Wix gives you a lot of freedom. There are thousands of templates to start from, the editor lets you place things almost anywhere on the page, and you can create a whole site from a prompt with its AI builder. You can start on a free plan, add bookings, a store, a blog and marketing tools as you grow, and extend the site with apps from the Wix App Market. If design freedom and a large choice of templates matter most, Wix is a strong choice.
Where Wizard Application is different
- Your website and your business in one place. Store orders land in Sales with the customer attached, applications from your careers pages land in Recruitment, and enquiry forms create leads and tasks for your team. Nothing is copied between a website builder, a CRM and an ATS.
- Jobs on your own website. Jobs you publish in Recruitment appear on your website automatically, and candidates apply on a page styled like the rest of your site.
- No cut of your sales. You connect your own Stripe or PayPal account, and we take no transaction fee on top of their processing fees.
- Wizard AI built in. Draft whole pages from a sentence, design your menus, rewrite any block, get SEO suggestions and draft legal pages, then add an AI live chat that answers visitors from your own pages.
- Your domain, handled for you. Buy a domain as you sign up or from Domains in your workspace. We register it in your name, set up its DNS and renew it from your wallet, with SSL and a global CDN included.
- One platform and one bill. Your website sits next to projects, help desk, HR, team chat and invoicing, with one login and one set of permissions.
Where Wizard Application is behind
We would rather you choose with the full picture. Our Website Builder is new, and a dedicated website platform does more today:
- No app store. There is no marketplace of third-party apps and plugins to extend your site.
- Online only. There is no point of sale for selling in person, and no selling through marketplaces or social media.
- Fewer starting points. You build from a section library and your own theme settings rather than a large gallery of ready-made templates.
- No bookings on the website. Visitors cannot book appointments or classes through your site yet.
- Your own domain to go live. There is no free subdomain. Your site stays in private preview until you connect or buy a domain.
- Two payment providers. Checkout takes payments through Stripe and PayPal.
Which should you choose
Wix may suit you better if you want the widest choice of templates and design freedom, need bookings or classes on your site, or want to start on a free plan.
Wizard Application may suit you better if your website is part of a wider business, you want orders, customers, enquiries and job applicants in one place, and you would rather not pay a website builder, a CRM and an ATS separately.
Moving from Wix
Keep your Wix site running while you build your new one. Recreate your pages with the section library or Wizard AI, add your products and check everything in private preview. When you are ready, point your domain at your new website. If you would rather not move it yourself, our migration team can help.
When you are ready to compare the two properly, see our pricing or explore the Website Builder.
Related reading
Wix is a trademark of Wix.com Ltd. Details about Wix were correct at the time of writing (October 2026), based on its public website and pricing page, and may have changed since. Product names and logos are used only to identify the products being compared, and do not imply any endorsement or partnership.