SimplyBook.me is an online booking system for service businesses such as salons, clinics and studios. It gives you a booking website and widget, services with their own prices for each member of staff, online payments and a library of extra features such as gift cards, memberships and intake forms. Wizard Application Calendar Bookings is part of a wider workspace: booking pages with services and prices that drop straight into the calendar where your customers, projects and invoices already live, included on every plan.
If you are deciding between them, this guide sets out how they compare, where each one is strong, and which kind of business each suits best.
At a glance
| Wizard Application | SimplyBook.me | |
|---|---|---|
| Booking pages | A booking page for everyone in your team plus shared team pages, with weekly hours, extra dates, a break around each booking, minimum notice and how far ahead people can book | Booking website and widget with bookings from Facebook; 1 provider on Free up to 30 on Premium |
| Services | Services with their own length and price, from 15 minutes to 4 hours; people pick one and only see times long enough for it | Services with their own prices, lengths and buffer times, linked to particular providers |
| Rescheduling | People move or cancel their booking from their confirmation email; the video call and your calendar move with it | Customers can view, reschedule or cancel their appointments |
| Reminders | A reminder email to the person booking, from 1 hour to 2 days before, and reminders for you in the app; no text messages yet | Confirmation, reminder and cancellation emails on every plan; text messages as a paid add-on |
| Payments | The full price or a deposit by card or PayPal when someone books a priced service, through your own Stripe or PayPal account, with the invoice made for you | Payments, deposits and tips from Basic; refunds, payment links and saved cards on Premium |
| Bookings | 10 bookings a month on the free Starter plan, 30 on Standard and unlimited on Professional | 50 bookings a month on Free, 100 on Basic, 500 on Standard and 2,000 on Premium |
| Selling | Orders and invoices from any booking, with invoicing and point of sale in the same workspace | Point of sale from Basic; gift cards, memberships and intake forms as custom features |
| Price | Included on every plan, including the free Starter plan | Free plan; Basic £10.90, Standard £20.80 and Premium £45.80 a month billed yearly, or £12.90, £25 and £55 monthly |
Where SimplyBook.me is strong
- Built for service businesses with staff. Each service can be linked to the providers who offer it, with up to 30 providers on Premium.
- Tips, refunds and saved cards. Take tips as well as payments and deposits from Basic, with refunds, payment links and saved cards on Premium.
- A booking website out of the box. A ready booking site, a widget for your own website and bookings from your Facebook page.
- Lots of extras. Gift cards, memberships, intake forms and many more custom features you can switch on.
Where Wizard Application is different
- Bookings that are part of your business. Leads and customers who book are linked to their record in Sales, candidates can book a first chat during recruitment, and bookings sit in the same calendar as your interviews, meetings and site visits.
- Orders and invoices from the booking. Raise an order or invoice straight from an appointment. The service, date, time and address go on the line, the price and tax come from the service, and every order and invoice links back to its booking.
- Paid bookings that land in your accounts. When a page takes payment, the invoice is made and paid as the person books, so the money sits with that customer's other invoices instead of in a separate tool.
- Visits to the customer. For trades and call-out work, the booking form asks for the address, no video call is made and each booking goes in your calendar as a site visit.
- Forms that route to the right page. A form can send people on to the booking page their answers pick, with their details filled in and the booking linked to the lead the form created.
- Invites by name. Send a customer, lead or candidate a personal link with their details filled in, and see which invites have been booked and which are still waiting.
- Included, not another subscription. Calendar Bookings is part of every plan, including the free Starter plan, alongside your CRM, projects, HR, help desk and invoicing.
Which should you choose
SimplyBook.me may suit you better if you want a ready booking website, gift cards, memberships, text reminders or services linked to particular staff.
Wizard Application may suit you better if bookings are part of wider work with customers, leads or candidates, and you want them invoiced from the booking and kept next to your sales, projects and support.
When you are ready to try it, create your free workspace, see everything on the Calendar Bookings page or compare plans.
Related reading
SimplyBook.me is a trademark of its owner. Details about SimplyBook.me were correct at the time of writing (October 2026), based on its public website and pricing page (which says its prices were last updated in May 2026), and may have changed since. Product names and logos are used only to identify the products being compared, and do not imply any endorsement or partnership.